Reliance Jio to Launch 4G VoLTE Feature Phones at Rs. 999 and Rs. 1,500 Soon

Reliance Jio 4G VoLTE Enabled Feature Phones: Reliance has become the most spoken of telecom brand in the country with its release of ‘Jio’. Without stopping at offering unlimited high-speed 4G internet access to the masses, it has also introduced a range of LYF-branded VoLTE-based smartphones at destructive pricing, starting as low as Rs 2,990. And now, the reports say that the Reliance Jio would further take away the whole market by introducing a VoLTE-enabled feature phone for under Rs 1,500.

Reliance Jio to Launch 4G VoLTE Feature Phones at Rs. 999 and Rs. 1,500 Soon

Reliance Jio Launched Feature Phones would Come with Jio's Full Suite of Apps and 4G Access
Reliance Jio Launched Feature Phones would Come with Jio’s Full Suite of Apps and 4G Access

The idea behind introducing the feature phone is to make the smartphone penetrate into every nook and corner of the country. The smartphones these days are so powerful that they are equally instead of laptops. But, the smartphones are still new to lot many people, especially to those who live in the rural side of the country.

On the other hand, they are not comfortable with touchscreen devices and don’t feel like owning one as they use the phones only for the purpose of being in touch with the world. To make the smartphone availability everywhere in the country, Reliance Jio is planning to introduce the featured phones which can be easily operated and purchased at the affordable rates.

From the day it has been launched, Reliance Jio has just swept the telecom market towards it and has hit the milestone of 50 million subscribers in such short span of time. But, the company has been aiming to climb another mountain and reach 100 million mark by March 2017. As a strategy to achieve so, the company will now be coming up with the feature phone.

Faizal Kawoosa, principal analyst at Cybermedia Research told, “If VoLTE feature phones come into the market, then there won’t be a driving force pushing for the upgrade to smartphones; rather it will be an upgrade from feature phones to VoLTE feature phones. It will be a challenging time for the smartphone market, which could see flat growth in 2017”.

There are officially no details about the Reliance Jio featured phones release but, what is interesting to wait about its launch is the market response that it would be earning.